Oris presents a new brand identity that reflects the history and subtle modernity of its watchmaking philosophy.

In a connected world, time is everywhere. So, what is the point of a mechanical watch? It’s simple. They make people smile. A new brand identity inspired by Hölstein, the Oris bear, and the eternal joy of an Oris watch captures that essence.

Our life manifesto is that we believe water is the source of life. As an independent company, we have spent decades supporting marine conservation projects.